According to a research conducted this week by retail customization firm RichRelevance, most mobile purchases are made by iOS users. As the study revealed, 92% out of 3.4 billion mobile shopping visits between April and December came from iPhone and iPad owners. This is a considerable increase from April, when the share of iOS mobile buyers was only 88%.
An average online order of a typical iOS user was priced at approximately $123, while they were obviously more likely to spend more. An Android buyer can only afford to shop for an average of $101. Desktop customers turned out to be most thrifty of all, spending $87 on average.
Though mobile shopping itself was still modest, it demonstrated a small growth, representing 3% of all buying tracked by RichRelevance. From April, mobile buying jumped from 1.87% to 3.74 in December. The number of mobile users browsing stores also increased twofold from 9% in April to 18% at the end of the year.
The study didn’t provide the explanation why Android users weren’t so generous and active in online purchases. Since the platform tends to carry lower average selling prices, the supported hardware could be preferred by customers with lower incomes. According to one more recent research carried out by Distimo, iOS users also spend more on applications, indicating that iPhone and iPad owners are either more willing or more financially able to pay.