iOS users dominate mobile buying, spending 19% more than Android shoppers
According to a research conducted this week by retail customization firm RichRelevance, most mobile purchases are made by iOS users. As the study revealed, 92% out of 3.4 billion mobile shopping visits between April and December came from iPhone and iPad owners. This is a considerable increase from April, when the share of iOS mobile buyers was only 88%.
An average online order of a typical iOS user was priced at approximately $123, while they were obviously more likely to spend more. An Android buyer can only afford to shop for an average of $101. Desktop customers turned out to be most thrifty of all, spending $87 on average.
Though mobile shopping itself was still modest, it demonstrated a small growth, representing 3% of all buying tracked by RichRelevance. From April, mobile buying jumped from 1.87% to 3.74 in December. The number of mobile users browsing stores also increased twofold from 9% in April to 18% at the end of the year.
The study didn’t provide the explanation why Android users weren’t so generous and active in online purchases. Since the platform tends to carry lower average selling prices, the supported hardware could be preferred by customers with lower incomes. According to one more recent research carried out by Distimo, iOS users also spend more on applications, indicating that iPhone and iPad owners are either more willing or more financially able to pay.
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I think is unfair to compare IOS vs Android including phones and tablets, probably tablets users where Apple has more market share would use it to buy much more than phone users.
This is most likely heavily influenced by iPad users. I will say that I did order a gift for a family member on my iPhone, was no trouble at all and just as easy as setting a reminder to do so.
Not that hard to figure out. 95% of that 37% are part of the ‘sales’ to resellers that are still on the warehouse shelves.
But… but iPads only account for 63% of tablets, so… that can’t be right! These numbers HAVE to be wrong because of the VAST numbers of Android tablets out there!
I bet that a fair number of Android users hesitate to input their credit card numbers into their phone for an online purchase, considering how much malware there is out there on their platform.
Why is this a surprise. Android phones/tablets are priced cheaper and at a loss in some cases. Why is the fact that iPhone/iPad purchases spending more?
If Apple is not beating Android in numbers, then beating them in spending is the next best stat.