Apple reportedly keeps pushing on making a streaming TV service available by Christmas, NY Post reports. Famous Apple deal broker Eddy Cue has been in talks with content providers, many of which have opposed to the company’s efforts to set pricing and control revenue splitting. Quoting one media exec, the publication wrote: “Apple wants everything for nothing,” which is reminiscent of the tech giant’s dealings with music companies and publishers.
The California electronics developer is allegedly seeking to offer channels as applications through such hardware as its Apple TV set-top box. While the company has been rumored to plan on offering channels a la carte, Apple could also release the apps in bundles, with users having to pay an ongoing subscription fee for the content. Distributing content via applications has also become a hallmark of smart TVs, suggesting that Apple may possibly intend to time the launch of a streaming TV service to its rumored Apple TV. While it’s uncertain if the company is even working on the mythical television set, launching a streaming service is claimed to be its priority.
Last November, CBS chief Les Moonves reportedly rejected a deal with Apple, considering its offer to be inconsistent with CBS’s preferred options. Another source claimed that networks were unwilling to go for Apple’s plans to “manage the bandwidth across the TV and broadband pipeline.” The Cupertino device maker also allegedly attempted to get telcos on board, likely with a view to get discounts for customers streaming TV.
In case Apple doesn’t manage to get all the major providers on board, it may still get enough support to launch the service, just like it originally did with iTunes. Despite reluctance of some music labels to drop their CD priority, all the major labels have signed content agreements with Apple. The California tech giant is currently the No.1 music service on the home turf, which Cue is likely to put forward as an argument to TV content providers. Apple has often broken the tradition with its approach to distributing content via iTunes. Despite its success, content providers haven’t show much desire to let Apple change and control the pricing structure and distribution of the content.