Ahead of axing its MobileMe service, Apple is reportedly trying to lure customers onto iCloud by offering MobileMe users who are still running the older Leopard version a free upgrade to Snow Leopard. While the company is expected to discontinue the service on June 30th, the offer will allegedly expire two weeks earlier on June 15th.
In an email sent to MobileMe users, Apple reportedly describes a three-step process for switching from the old service to iCloud. First of all, it is necessary to obtain a free DVD of OS X Snow Leopard. Once a user has installed the new system, they are able to buy and upgrade to Lion through the Mac App Store. MobileMe accounts can also be brought over to iCloud by visiting me.com/move.
Although some features present in MobileMe aren’t available in iCloud, the service is still a great alternative to what will soon become just a legend. Last year, Apple announced that it will close iWeb, iDisk and Gallery along with MobileMe.
The service’s launch was rather shaky, prompting ex-CEO Steve Jobs to harshly criticize the development team. Late Apple co-founder said that it “tarnished” the company’s reputation, and that its members should take the blame “for having let each other down”.
At the unveiling of iCloud in 2011, Jobs called MobileMe not Apple’s greatest achievement. He promised that the new service will make up for the company’s previous failure. However, there is some problem with transiting to iCloud. This week, a small bunch of customers have failed to access their iCloud mail accounts.
Apple’s efforts to make users migrate from MobileMe to iCloud reflect its belief that the latter is here to stay, unlike its predecessor. In February, current CEO Tim Cook claimed that Apple’s strategy for the next decade will be build around iCloud, which now covers over 100 million users.
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